Gen Z is the fastest-growing segment of the workforce. In 2020, it will make up a whopping 36 percent of the U.S. labor market. With unemployment at an all-time low and nearly 10,000 baby boomers reaching retirement age every day, Gen Zers couldn’t be starting their careers at a better time. Unfortunately for employers, today’s job market favors candidates and makes it more challenging to find and recruit top talent. So how can your company stand out from the competition and win over this new generation of workers? The answer is simple: employee benefits. But first, to build the perfect benefits package, you need to understand your audience. 

To help you keep up with Gen Zers’ needs and meet their expectations of the workplace, we’ve created our newest resource, How to Build a Benefits Package That Attracts Next-Gen Talent. From financial wellness to professional development, this eBook dives into the five essential benefits employers need to entice this new upcoming pool of talent.